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Donor Cultivation

1. Purpose
This guidance articulates Foothills’ fundraising philosophy, grounded in abundance, gratitude, and relational stewardship. It affirms that our approach to generosity-building should reflect our mission, center in partnership for resourcing, include joyful connection, and uplift the dignity of all participants.

2. Organizational Guidance

  • Philosophy of Generosity

    • Whenever possible, fundraising should be rooted in a mindset of abundance, not scarcity.

    • We acknowledge and celebrate the generosity of all contributors, regardless of amount.

  • Relational Approach

    • Fundraising teams and leaders should prioritize:

      • Personal outreach and relationship building

      • Transparent communication about needs and impact

      • Timely gratitude and acknowledgment

  • Team Involvement

    • A volunteer team should be engaged regularly to:

      • Support outreach to individual donors

      • Thank and celebrate contributions

      • Help grow the culture of generosity within the congregation

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