Sponsorship Levels for Rentals or External Events Framework
Sponsorship Levels for Rentals or External Events Framework
This framework outlines four distinctsix sponsorship levels for rentals or external events at Foothills Unitarian Church. Each level includes definitions, descriptions of what is provided, the associated costs to the church, and considerations for opportunity cost, staff involvement, and building use.
1. Turn-KeyNo Building UseSponsorship
Definition:Definition: The event organizeris provided access topays the full market rate for buildingasuse,is.withNonosetup,additionalreset,services, discounts, orstaffpromotionalinvolvementeffortsisbyrequiredthebeyond providing building access.church.
ProvidedServices:Services:Access to the reserved space(s) as-is.
Basic building use instructions provided beforehand.
No
additionalsetup,equipment, setup,reset, or staffsupportSelf-Set Up Equipment in certain circumstances ex. Meeting Owl in the conference room.support.General Cost to the
Church:Church:Opportunity
Cost:Cost: Minimal, as no staff resources are required beyond building access coordination.Staff and Building Use
Cost:Cost: Key issuance or access management only (~15-30 minutes of admin time for scheduling and communication).Ideal For: Events unrelated to church mission or values, or where the organizer prefers no involvement from the church beyond basic building use.
2. Promotional Only
Definition: The church offers strategic promotional support for an external event without providing building access, staff involvement, or other logistical support.
Provided Services:- Inclusion in the church’s promotional channels, such as newsletters, social media, and bulletin announcements.
- Strategic guidance to align promotional efforts with the event’s goals (if applicable).
General Cost to the Church:
- Opportunity Cost: Low, as no building or staff resources are used, but communication space is allocated.
- Staff and Building Use Cost: Minimal (~30 minutes to 1 hour for promotional coordination).
Ideal
For:For: Events or initiatives that align with church values or mission and would benefit from community visibility but do not require physical resources or staff support.
3. Turn-Key Building Use
Definition: The event organizer is provided access to the building as is, with no additional setup, reset, or staff involvement beyond providing building access.
Provided Services:- Access to the reserved space(s) as-is.
- Basic building use instructions provided beforehand.
General Cost to the Church:
- Opportunity Cost: Minimal, as no staff resources are required beyond building access coordination.
- Staff and Building Use Cost: Key issuance or access management only (~15-30 minutes of admin time for scheduling and communication).
Ideal For: Self-sufficient
community partner &organizers who need a simple, clean space with no modifications.
2.4. Building Use + Minimal Setup
Definition:Definition: Includes access to the building with minor setup/reset (less than one hour total). May also include a short AV training session if the organizer will self-manage the AV system.
ProvidedServices:Services:Access to the reserved space.
Minimal
staff timeEx.setup/reset by staff (e.g.,orarranging chairs, small table adjustments).- Optional AV training
to(~30self manage.minutes). General Cost to the
Church:Church:Opportunity
Cost:Cost: Low, but slightly more due to staff time allocation for setup/reset.Staff and Building Use
Cost:Cost: 1-1.5 hours total (setup/reset + optional AV training). Includes basic utilities and building wear-and-tear.Ideal
For:For: Events needing minor preparation, such as meetings, workshops, or community gatherings with light AV requirements.
5. Discounted Rate
Definition: The church offers a discounted rental rate to support events that align partially with church values or mission. No staff involvement or promotional support is included.
Provided Services:- Access to reserved space(s) as-is or with minimal setup (similar to Levels 1 and 2).
- Discounted rental rate.
General Cost to the Church:
- Opportunity Cost: Low, depending on staff time allocation and utility use.
- Staff and Building Use Cost: Minimal (~1-2 hours total for admin, setup/reset).
Ideal For: Mission-aligned events where cost might be a barrier for organizers, such as nonprofit gatherings or small community events.
3.6. Event ManagementDefinition:Definition: Requires church staff to manage and oversee the event, ensuring all building and technical aspects are handled during the event.
ProvidedServices:Services:Staff presence on-site throughout the event.
Setup/reset of spaces as needed.
AV setup and management during the event.
Troubleshooting any issues that arise.
General Cost to the
Church:Church:Opportunity
Cost:Cost: Moderate, as staff time is committed to the event, limiting availability for other tasks.Staff and Building Use
Cost:Cost: ~4-6 hours of staff time (setup, event management, reset). Includes utilities, wear-and-tear, and AV system usage.Ideal
support,For:For:Highly missionalExternal eventsfrom existing community partners thatrequiring more hands-onsupportsuch
performances, conferences, or weddings.
4.7. "As if Internal" EventDefinition:Definition: The church assumes full responsibility for the success of the event, integrating staff at a deep level to plan, promote, and execute as though it were a church-sponsored event.
ProvidedServices:Services:Comprehensive event planning and coordination by church staff.
Full AV support, including advanced technical needs.
Setup and reset tailored to event needs.
Strategic promotion and communication integration (if applicable).
On-site staff presence throughout the event to manage logistics.
General Cost to the
Church:Church:Opportunity
Cost:Cost: High, as significant staff time is diverted from other church ministries or initiatives.Staff and Building Use
Cost:Cost: ~10-20+ hours of staff time (includes planning, execution, and follow-up). High utility, wear-and-tear, and potential opportunity costs.Ideal
For:For: Highly aligned external events or partnershipscrucialthatforresonateourdeeply with church values or mission, such as social justice initiatives or significant communitypartners missional impact
collaborations.
Summary of Cost Considerations
Level LevelStaff Involvement Opportunity Cost Building Use Costs Ideal For No Turn-Key Building UseSponsorshipMinimal (~15-30 mins admin)
Very Low
Key issuance/admin time
Events Simple,unrelatedself-sufficientto church mission.Promotion Only Minimal (~15-30 mins admin) Very Low Rental Only Low lift missional events Turn-Key Building Use
Minimal (~15-30 mins admin) Very Low Key issuance/admin time Simple, self-sufficient events. Building Use + Minimal Setup Low (~1-1.5 hrs total)
Low
Setup/reset + optional AV training
Meetings or events needing light
prepprep.Discounted Rate
Low (~1-2 hrs total) Low Reduced rate for mission alignment Mission-aligned events with barriers. Event Management Moderate (~4-6 hrs)
Moderate
Setup, reset, staff presence, AV
Highly missional eventsEvents requiring full support on-sitesite."As if Internal" Event
High (~10-20+ hrs)
High
Comprehensive event management
Highly Critical partnershipaligned events withexistingdeepcommunity partners.integration.