Donor Cultivation

1. Purpose
This guidance articulates Foothills’ fundraising philosophy, grounded in abundance, gratitude, and relational stewardship. It affirms that our approach to generosity-building should reflect our mission, center in partnership for resourcing, include joyful connection, and uplift the dignity of all participants.

2. Organizational Guidance

• Philosophy of Generosity

  • Whenever possible, fundraising should be rooted in a mindset of abundance, not scarcity.

  • We acknowledge and celebrate the generosity of all contributors, regardless of amount.
    
    

• Relational Approach

  • Fundraising teams and leaders should prioritize:

    • Personal outreach and relationship building

    • Transparent communication about needs and impact

    • Timely gratitude and acknowledgment
      
      

• Team Involvement

  • A volunteer team should be engaged regularly to:

    • Support outreach to individual donors

    • Thank and celebrate contributions

    • Help grow the culture of generosity within the congregation

3. Related Content

• Board Policy 3.3.5 – Fundraising